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Sorry to be SO QUIET. I have been swamped with getting ready for the holidays, then I have taken family time the past two weeks—my soldier is HOME! We look like a family of geeks. We came to Elisabeth’s coffee shop to visit and the WIFI is soooo good that we have to succumb to the temptation to get online for a bit. LOL Read more

What is Long Tail Niche Marketing?

Looking for information on the Internet can get frustrating at times.  We enter words but don’t get the results we want.  Or, we are on the Internet but no one is finding us.  One option to solve the problem is long tail niche marketing.

What is this concept of long tail niche marketing?  When someone enters words into a search engine, they try to be as concise as possible.  we’ve been taught that the fewer words we use, the more targeted our search and the better the results will be.  This works most of the time, but the results are usually general.

If you want to conduct a more detailed search, the option may be to use longer keyword phrases.  People promoting their websites are trying to see if this is a useful technique.  Using longer phrases targets the visitors to your blog or website business better than single keywords.
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Don’t Mess Up with Marketing!

Any successful business owner knows how important marketing is. Even if you have a miniscule budget, it’s important to make sure that people know about your business. If you don’t, it’s going to be hard to make any sales.

It’s easy to overlook marketing altogether. But it’s also easy to overdo it and really mess up with marketing. Business owners who get “marketing madness” face problems as well. Overspending on marketing can eat into your profits, possibly even destroying your business. And it’s also possible that if you market too heavily, people will begin to tune you out.

There are several possible reasons for marketing madness, such as:

* Business owners become overly concerned about market share. Read more

Guard Your Domain!

Any website owner knows how precious his domain name is.  It provides a way for visitors to get to the site, and in the case of a business domain, it contributes to the company’s brand.  That’s why we’re so careful to protect our domain names.  We choose them carefully, mark the renewal dates on our calendars, and check to see who is linking to us.

When you have a popular website, it’s important to protect your traffic and good name.  But if someone registers a domain name that is very similar to yours, he can profit off of the popularity of your site to your detriment.  He could set up a site that looks like yours in an effort to scam visitors who mistakenly end up there.  He could post derogatory statements about your business.  Or he could simply set up a site that is filled with advertising in an effort to make money. Read more

Staying Committed to Your Business

Becoming a successful writer requires a certain amount of drive and enthusiasm.  If we didn’t believe in ourselves and our businesses, we would never step up to the call. We would still be working for someone else.  But when the going gets tough, it’s easy to lose sight of why we started in the first place.  This can cause us to become unmotivated, and it could be the demise of the business we’ve worked so hard to build if we’re not careful.

Businesses are like relationships:  commitment is an absolute must if they are to succeed.  Here are some tips for staying focused and pulling through the hard times.

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YouTube as a Marketing Tool

YouTube has only been online for a few short years, but it has quickly become one of the hottest destinations on the Internet.  Once a little-used medium due to slow Internet connections, the widespread use of broadband has made online video a popular attraction.  YouTube is one of the first sites to have been built around online video, and its ease of use and variety of videos has made it extremely popular.

Marketers were quick to catch on to the possibilities presented by YouTube.  They began to create “viral videos”, clips that were intended to draw interest and spark widespread distribution.  YouTube’s embed feature allows anyone to place videos on his blog or website, so by creating funny or informative videos, marketers could spread their message far and wide.
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Is the Work at Home Life Really Your Cup of Tea?

So, you’re thinking of giving up your job to work from home, or maybe you just want to test the waters to see if it’s do-able. Mothers who earn their living working from home often find themselves the envy of those who hold down “real” jobs, but unless you are one of those moms making your living working from home, you probably aren’t aware of the challenges involved.  Here are some factors to consider that may help you decide if working from your home is really for you.

First and foremost, you have to decide what exactly you are going to do to earn money as a home business owner. Being computer literate certainly opens up many more possibilities, but there are other ways to work from home as well. Your interests and talents should be considered as well as how much of an income you are hoping for.
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Messing Up Using Twitter?

Most likely the biggest mistake that marketers make when using Twitter for their business is not grasping how it is supposed to be used for that purpose. That misunderstanding leads to a few problems that don’t get them bottom line results like they were hoping for. Don’t be fooled either, just because this article is about a specific social networking tool, doesn’t mean that it only applies to Twitter. In fact it can be applied to many forms of social networking sites.

Here are just a few no-no’s that business owners all too commonly make when using Twitter. Are you committing any of them? Take the time to make sure by reading on.

One big mistake that people make when using Twitter for business reasons (or who think they are using it for business purposes) is getting caught up in the “commotion” there. It’s important to do some talking at Twitter because that is a form of networking in and of itself which is vital to business professionals. However, the talking you do should be succinct, to the point, friendly but professional.

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Get Help! Use an Auto-Responder as Your Personal Assistant!

The use of auto responders is quickly becoming popular.  Given the digital age we have come into at full speed, it is becoming more and more time-consuming to be checking voicemails and answering machines.  The digital age is now allocating and advocating the use of these responders as a fax-on-demand-type of system.

An auto responder is an automatic messaging system, generally used in instant messaging systems and emails, to generate an automatic response to an incoming message or a scheduled outgoing message to those who have requested this information.  They can be configured in many different ways to include not accepting the incoming message yet shooting a message back, letting the sender know that messages aren’t be accepted and when they will be.
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Online Coaching: A New Way to Make Money Online

In the search for ways to make money online, many people overlook a simple online business: online coaching. Online coaching is the basic concept of taking coaching and moving it to the world of the Internet. As with everything from shopping to banking, people these days are willing to live more of their life on the Internet. There are many different options to consider in the world of online coaching.

An online relationship coach is one of the many business opportunities available to you. A relationship coach is someone who looks at the relationship that you are in and helps you to make it better. This is a very easy idea to take to the Internet. Through emails and newsletters, you can help someone to improve their relationship and earn yourself a few bucks in the process.
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