Encouraging, Inspiring, and Equipping Christian Writers and Self Publishers

Build Your Brand with Guest Blogging

January 30, 2010

http://www.cindysdesktop.com/wp-content/uploads/2009/MomWriting.jpgBlogging is such a big business these days. It is a great way to communicate with other business people as well as customers or even just friends. As an online business owner or professional blogger, writing for others can get you noticed and build your reputation.

What is a brand? It is your unique stamp. With big product companies like Pepsi-Cola or Nike, it is their trademark product and tag lines. But, they didn’t start that way. No one knew who either of them was or that they were solid products until they were marketed and that brand reinforced with endorsements and such from people we did know.

So, how can guest blogging help?

Well, first of all you have to have a blog or website of your own. You can’t establish a brand unless you have a place to showcase it in the first place. It may take a while, but your blog can establish a loyal following you can count on to follow you other places. Read more

Build a Business by Re-purposing Your Content

October 4, 2009

http://www.cindysdesktop.com/wp-content/uploads/2009/MomWriting.jpgRe-purposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways. Best of all, you can take a simple idea and build your business from that idea.

Wondering how? It is easy! Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a way that builds your business while reaching those who learn best by different modalities–visual, auditory, hands-on. A good way to do this is to think about each piece of content and how you can reuse it to the max.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution.
The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site. When they come, you will have visitors who are looking for more of your ideas. Read more

Getting Started (or RE-STARTED) Blogging!

August 9, 2009

The image “http://www.cindyrushton.com/images/Cindy2.jpg” cannot be displayed, because it contains errors.Blogging. Ready to begin your own blog, but totally overwhelmed? Not sure where to begin or even what to do? Have no idea of how to get started (or restarted) on the right track? Well, dear friend, this article is FOR YOU! Let me take you by the hand and share some ideas that have worked for me…

1. Get a vision. First things first. Who are you? What are YOU all about? What is YOUR message? When others come to you, what do they ask you? Take some time to really think this one out.  Your blog will only be a success when you find YOUR voice. Pull apart and get a vision. Keep your blog simple, clear, uncluttered, and focused. Stick to who you are. Don’t change up every day. Don’t add in content that does not go along with your message. Get a vision for what you are to be all about and be ONLY that.

2. Set it up right.
Don’t take short-cuts. If you want to build a successful business, invest in your “home on the web.” This is not an area to skimp by or put off. Read more

Time to Start a Blog for Profit!

April 24, 2009

http://www.cindysdesktop.com/wp-content/uploads/2009/MomWriting.jpgAn online presence is important these days for whatever enterprise you engage in. to connect with a wide variety of people there is no bigger forum than the Internet. If you are looking for a way to show off your expertise and also make a little money while doing it, consider starting a blog.

What is a Blog?

A blog is actually an online journal of sorts. With a blog you can upload daily posts about anything that you want. Some people create personal blogs as a way to keep in touch with family members. Pictures, videos and other information are uploaded so your loved ones are current with what is going on with you.

Here we are going to talk about business blogs. This is a blog that you begin to attract traffic in order to sell products or services. To be interesting to others, your blog will need to:

•    Have updated content for visitors
•    Be marketed to draw traffic
•    Register with search engines so it can be found in the rankings Read more

Why and How to Outsource Your Article Submission

November 23, 2008

The image “http://www.talk-a-latte.com/ebooks/MomOnline.jpg” cannot be displayed, because it contains errors.Writing useful content is a great way to increase your business income. However, writing and submitting articles takes time. It may be time that you don’t have available. Here are options for outsourcing your article submissions.

There are a few tricks to writing articles. For the person who wants to use content to draw attention to their business, getting as many articles written in the shortest possible time is the goal. One way to accomplish that is Read more