Wondering how? It is easy! Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a way that builds your business while reaching those who learn best by different modalities–visual, auditory, hands-on. A good way to do this is to think about each piece of content and how you can reuse it to the max.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site. When they come, you will have visitors who are looking for more of your ideas.

#2 – Use product content to create an autoresponder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an autoresponder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product. Always think of creative ways to use your ideas again and again!

#3 – Use the content on your website for a product. If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.  You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.

#4 – Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

#5 – Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio. Don’t forget to take your outlines and write “companion” articles or re-purpose into other products like ebooks, audio sets, bundles, etc. Don’t use those ideas just once. Re-purpose! You spent the time and hard work thinking it out, use it again and again.

#6 – Use your ideas for your own podcast. Got articles or ebooks? Why not re-purpose the content for a podcast. Talk about a great way to reach more people with your message. And, what a super way to continue to grow your business. Don’t forget to promote your articles, ebooks, mailing list, ecourses that continue learning the topics. Re-purpose and promote and re-purpose! Build a strong business.

#7 – Take your ideas and make companion information product. All it takes is an idea to begin a whole line of products on a topic. Take those outlines and use them to the max! Write articles. Compile an ebook. Record an audio series. Set up a Membership Site. Compile a home study course. Develop a coaching program. Think BUSINESS not just article. Think BUSINESS not just book. Take your ideas and build a strong and profitable business.

With a little thinking and planning you can make your content go a long way. Your idea can become more than just an article or a book. Your idea can become an entire business that is very, very successful. Why not dig into one of your “oldies” and repurpose it today?

Recently I asked our Blog and Podcast eGroup what their biggest struggles/needs as a blogger/podcaster were. I came away with some great feedback. One of the top questions was, “How do I get traffic to my site?”

A blog without readers is pretty much useless. If you’ve been blogging for a while and have only been getting a trickle of viewers to your posts, you need to put a traffic building plan into action. Building traffic is just as an important skill to bloggers as writing quality posts is. Many bloggers are terrific at creating content but don’t know a thing about building traffic. Here is a quick guide to the five most popular (and most effective) traffic building techniques.

1. Get SOCIAL!

Social networking and blogging go hand in hand. Your blog posts can be distributed across social networking channels in many different ways. Sign up for Twitter and tweet about your posts as soon as they are added to you blog. Update your Facebook status with a link to your new blog posts. Submit your stories to Digg.com, Reddit.com and StumbleUpon.com. Remember that in order for social networking to be effective, you need to participate with other people on your list. If you visit their links and respond to their updates, they’ll be likely to do the same for you.

2.  Get SEEN!

Find blogs in your niche and start following their posts. Make sure to add insightful and interesting comments on their posts. Not only will the blog owner take notice and visit your blog, other commenters will visit your blog to get more of your great insight into the topic. Don’t spread yourself too thin with blog commenting, but make it a point to comment on a few related blogs each week.

3.  Get SENT!

RSS feeds are a way to syndicate your blog’s content so that it is sent to many different people in their own blog readers or on their own sites. Most blogging systems have RSS feeds automatically included but you can add a lot more functionality to your feed by using a free service like FeedBurner.com. With FeedBurner you can add things like sharing the feed via e-mail so it will pull in new readers and encourage previous visitors to come back to the blog again.

4.  Get SYNDICATED!

You may think that by being a blogger you can ignore article marketing. However, you can get a lot  of traffic to your blog by tweaking some of your popular blog posts and adding them to article directories. You can post your popular posts as articles with a link back to your blog in many different article directories. Not only will you get a valuable backlink but your article may also be used by ezine owners which will bring you more traffic.

5.  Get SITELINKS!

Speaking of backlinks, you should work to build backlinks to your blog through several different means. By creating backlinks to your blog, you’ll improve your blog’s ranking in search engine results. You can get lots of traffic from search engines if you are within the first group of search results for your keywords.

These five ways of building traffic can be used over and over again to help build traffic to your blog and increase your readership.

Need more help?

Join our eGroup! It is FREE! Find us at Yahoo Groups!

Come and join in!
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Show Description: Do you have a great book idea, but don’t know how to organize your thoughts? Join us as Marnie Swedberg shares “The Scatterbrain’s Method” for pulling random thoughts together into cohesive, compelling content for speeches, articles and books. As a pinch hit speaker and media guest, Marnie’s unique gift is her ability to step into last minute vacancies and speak on the predetermined topic at a professional level, sometimes within just minutes or hours of a crises call. On this show she will share with us her method for organizing hundreds of key points for quick and easy access and organization.

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Content is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty.

While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn’t care less about content.

“What is this type of list?” you ask.

- > The “announcement list.”

I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists.

So, we’re going to revisit it.

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What Is An “Announcement” List?
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DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…

————————————————————————–
How About An Example “Announcement” List?
————————————————————————–

If you go to this site:
http://Writers-Nook.com/PLRSO.html
you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages.

And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.

2. It’s not billed as an “announcement list,” but rather a “Free PLR Club”. Big, big difference in perception.

3. It has it’s own domain name, further adding to the perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don’t want.

5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary “membership”.

And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” complimentary memberships to the PLRSO club!

When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.

So, you may be thinking…

————————————————————————–
What Kind Of “Announcement” List can I Build?
————————————————————————–

There are a wide variety of “announcement” lists that you can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of private label rights buyers.

* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.

* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to” guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and affiliates who are ready to promote anytime you have a new offer.

* Incentives List. Here’s a great idea – create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content (reports, articles, videos, etc.) to these subscribers to earn commissions.

While all ten of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them.

Content is king. But let’s not forget that there are alot of queens, princes, dukes and earls out there too.

————————————————————————–

Get to Know Jimmy D. Brown…

Jimmy D. Brown, one of the most respected marketing teachers online, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full PLR rights to many of his best-selling products – at ridiculously LOW prices (I’m talking Ten Bucks). Run, don’t walk to this website ->

http://Writers-Nook.com/PLRSO.html

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Jimmy’s hot one-on-one coaching program just opened. This is the program that I joined last fall. I do not recommend many coaching programs, but this one was lifechanging for me! A must for those who want to make the most of every day! Grab your spot now if you’re interested.  It’ll sell out soon. http://Writers-Nook.com/SixFigureFormula.html