Encouraging, Inspiring, and Equipping Christian Writers and Self Publishers

Build a Business by Re-purposing Your Content

October 4, 2009

Re-purposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways. Best of all, you can take a simple idea and build your business from that idea.

Wondering how? It is easy! Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a way that builds your business while reaching those who learn best by different modalities–visual, auditory, hands-on. A good way to do this is to think about each piece of content and how you can reuse it to the max.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site. When they come, you will have visitors who are looking for more of your ideas. Read more

Written by Cindy Rushton · Filed Under Article Writing, E-books-How To, E-zines, Email Marketing, From the Archives, Getting Started, Newest Posts, Podcasting, Secrets to Success