Wondering how? It is easy! Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a way that builds your business while reaching those who learn best by different modalities–visual, auditory, hands-on. A good way to do this is to think about each piece of content and how you can reuse it to the max.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site. When they come, you will have visitors who are looking for more of your ideas.

#2 – Use product content to create an autoresponder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an autoresponder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product. Always think of creative ways to use your ideas again and again!

#3 – Use the content on your website for a product. If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.  You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.

#4 – Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

#5 – Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio. Don’t forget to take your outlines and write “companion” articles or re-purpose into other products like ebooks, audio sets, bundles, etc. Don’t use those ideas just once. Re-purpose! You spent the time and hard work thinking it out, use it again and again.

#6 – Use your ideas for your own podcast. Got articles or ebooks? Why not re-purpose the content for a podcast. Talk about a great way to reach more people with your message. And, what a super way to continue to grow your business. Don’t forget to promote your articles, ebooks, mailing list, ecourses that continue learning the topics. Re-purpose and promote and re-purpose! Build a strong business.

#7 – Take your ideas and make companion information product. All it takes is an idea to begin a whole line of products on a topic. Take those outlines and use them to the max! Write articles. Compile an ebook. Record an audio series. Set up a Membership Site. Compile a home study course. Develop a coaching program. Think BUSINESS not just article. Think BUSINESS not just book. Take your ideas and build a strong and profitable business.

With a little thinking and planning you can make your content go a long way. Your idea can become more than just an article or a book. Your idea can become an entire business that is very, very successful. Why not dig into one of your “oldies” and repurpose it today?

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