Help with WordPress Blog Look

Hey!

Sorry to be SO QUIET. I have been swamped with getting ready for the holidays, then I have taken family time the past two weeks—my soldier is HOME! We look like a family of geeks. We came to Elisabeth’s coffee shop to visit and the WIFI is soooo good that we have to succumb to the temptation to get online for a bit. LOL Read more

Guard Your Domain!

Any website owner knows how precious his domain name is.  It provides a way for visitors to get to the site, and in the case of a business domain, it contributes to the company’s brand.  That’s why we’re so careful to protect our domain names.  We choose them carefully, mark the renewal dates on our calendars, and check to see who is linking to us.

When you have a popular website, it’s important to protect your traffic and good name.  But if someone registers a domain name that is very similar to yours, he can profit off of the popularity of your site to your detriment.  He could set up a site that looks like yours in an effort to scam visitors who mistakenly end up there.  He could post derogatory statements about your business.  Or he could simply set up a site that is filled with advertising in an effort to make money. Read more

YouTube as a Marketing Tool

YouTube has only been online for a few short years, but it has quickly become one of the hottest destinations on the Internet.  Once a little-used medium due to slow Internet connections, the widespread use of broadband has made online video a popular attraction.  YouTube is one of the first sites to have been built around online video, and its ease of use and variety of videos has made it extremely popular.

Marketers were quick to catch on to the possibilities presented by YouTube.  They began to create “viral videos”, clips that were intended to draw interest and spark widespread distribution.  YouTube’s embed feature allows anyone to place videos on his blog or website, so by creating funny or informative videos, marketers could spread their message far and wide.
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The Biggie: How to “Properly” Exchange Links with Others

Incoming links offer your business website two main benefits.  Incoming links increase your website traffic which of course means your conversions and sales increase.  Incoming links also increase your search engine ranking because search engine spiders from all the search engines including MSN, Yahoo, and Google, all use incoming links as part of their ranking and indexing algorithm.

One of the best and most popular ways to increase incoming links is to exchange links with other relevant and trustworthy businesses.  Relevancy and trustworthiness are both important not only to maintain and increase your own website credibility but also with search engine rankings.  Links which come from websites which are relevant and trustworthy have more weight than non-relevant links.  Read more

How to Check for Dead Links

A dead link, also known as a dangling link and a broken link, is defined as a link which leads to an error page or a web page or server which is unavailable.  While the occasional dead link may not seem like too much of a big deal all it takes is a single dead link to lose a customer.

A website visitor’s attention span is typically limited to about twenty seconds.  If you can’t capture their attention in those first twenty seconds – click, they’re gone.  They’re onto the next website or gasp – your competition.

Now imagine you’ve done your job as a webmaster and captured the attention of a visitor.  They’re reading your content and liking what they see.  A link or button captures their attention, they click it and oops, Read more

Branding Friend or Foe

Branding is the process of using logos, taglines, and marketing to get your product or service to become a household name.  we all know how branding works even if we don’t know that we do.  But, is branding a plus for your business or a liability?

When you think of certain products, a picture begins to form in your head.  Take, for instance, Nike.  “Just do it” comes to mind.  That is the result of product branding.  Now, if you hear a brand name and it conjures up an image of poor customer service the last time you called, that is also a result of branding but a negative one. Read more

Writing for SEO Without Losing Readability

Copywriting is one significant factor when you want to achieve excellent search engine ranking. Yet, a lot of times website owners think that all that they have to do is to incorporate keywords in page tags and include some keyword mentions in their articles. While SEO copywriting not exceedingly hard, writing for search engines is more complex than that.

“Search engine optimization copywriting” or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user as well as targets certain or exact search terms, having the purpose of ranking high in search engines.
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How to Make Your Blog More Appealing to Your Readers

Every blogger who earns income from their blog knows that the only way you can make money is by getting and keeping the traffic coming. Without your readers, you wouldn’t be making money at all.

There are lots of ways to get them there, but the question is - how do you keep them returning? If a reader isn’t impressed by your blog at all, then they’ll leave your blog, never to return again.

With them goes their blog’s traffic that you could’ve benefited from if they’d linked to you. Here are some tips to make your blog appealing enough to keep the traffic there to earn you some money.

Evaluate Your Design!

The most common mistake some bloggers make is in their blog’s design. Blog readers not only look for interesting and informative content - they also want to come to an inviting space to read it. Read more

Basics of SEO that You Need to Know

Today, even the smallest company uses the Internet as their main tool in building a customer base, keeping in contact with their clients and as their most basic means of advertising.

Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.

Any web developer worth his salt should know about search engine optimization or SEO.

This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.
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Blogs are GREAT for Search Engine Optimization!

Originally conceived to be something like an online journal for individuals has become yet another tool businesses can use to market themselves online. Web logs or blogs are now being used not just for the sheer purpose of writing, but also as means SEO (search engine optimization) experts use to increase a website’s ranking on search engine results pages (SERP).

 

An interesting thing about keeping and maintaining a blog (also known as blogging) is that anyone can blog. What will make a blog more successful than most is simply a keen sense of its target readership. Of course, it will not harm the blogger (a person maintaining a blog) to possess a few basic skills navigating the Internet and creating links to other websites and blogs.

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