E-Book Questions

Okay – I’m ready! After reading several posts about ebook package sales, I’m going to jump in the boat, too. I have a ton of stuff I used for other purposes, (homeschooling, tutoring, resources, etc.) that I can whip into ebooks in a fairly short amount of time and sell in a package sale format. I already have a couple of my hardcover unit studies that I sell in an ebook format, but if I’m going to do 10-12 more, I have further questions:

What is the ideal length for an ebook?
What is the usual font size for an ebook?
Do color “covers” make them sell better?
What is the best download size for an ebook?
If I sell 10 as part of a package, do I create one massive download file that contains all ten? Or, do they download individually?

I know that’s a lot of questions – thanks for any input!

Gail

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FROM CINDY…
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Hi Gail!

Great questions!

Let me answer your questions with what I have found with my business:

What is the ideal length for an ebook?
I use the same books that I write and publish in print. Most of my books are anywhere from 110-500 pages. How do you download books that size? I set each product that I sell–whether an ebook, audio download, audio seminar, membership site, or study series—on a private download page on my websites. I break up the ebook into sections that include 25 pages per section. For audios, I break them up at 1 ½ hours into recording. We have the links on the website for download. When a customer orders, I send them a confirmation email with directions of where to find the download page.

What is the usual font size for an ebook?
I use the same size that I use for my printed books. The computer is very helpful to a reader who needs to adjust the font. They can increase the font on their screen. For print, the standard font for adults is 12. The standard font for children is 14. Of course, your titles/chapter titles/section dividers will be adjusted to your preference.

Do color “covers” make them sell better?
I use color covers because I LOVE them personally. I use the same covers that I use for my printed books, except with a difference that denotes that it is an ebook (for security purposes). Your customers are not going to “see” that until after the purchase. BUT! I use the cover as a thumbnail on my sales pages. It makes a big, big difference for me. I print out ebooks and place them in either a notebook or a comb-binding. I want for them to look nice. It makes a difference in whether I purchase again.

What is the best download size for an ebook?
I recommend 25 page increments—downloaded from a web page. Do not send them by email. Host on your website, send links.

If I sell 10 as part of a package, do I create one massive download file that contains all ten? Or, do they download individually?
Same thing. I recommend setting up a download page so your customer can systematically download each item. Do not send a file like this via email. Also, unless you are dealing with businesses, don’t zip your files for download. Create a download page with small bits for the customer to download.

Hope this helps!

With much love,
Cindy
http://www.Writers-Nook.com/

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