Where to Use Your Logo for Maximum Results

Think the only place a business logo can be used is on your website and business card?  Not true.  There are many creative and effective places to use your business logo for maximum results.

Let’s begin by looking at the basic or ordinary places you can place your logo:

- Your website. This is kind of a no brainer. If you don’t have your logo on your website then where to you use it?  Your website is quite often the first place people become aware of your business – it’s their first memory and your first opportunity to brand your business.

- Your blog. Again, this is a chance to link your blog brand with your website brand.

- Your business cards. Business cards are becoming less and less common however you still don’t know when you’re going to run into your next great customer.  Keep a few up to date business cards in your wallet and make sure they have your logo on them.

- Your product packaging. If you ship any products then include your logo on the packaging.  This doesn’t have to be elaborate; it can simply be included in your return address.

- Your letterhead. Okay if you have an online business chances are you’re not communicating via snail mail too often however even if you’re emailing an agreement or a proposal it can have your logo in the header.

- Your invoices too can have a header with your company logo.

- Direct mail pieces. If you utilize direct mail like postcards or even long sales letters, there are many opportunities to include your logo.

- Your company newsletter. Your logo can be used in your newsletter’s graphic header to unify your brand.

- Promotional giveaways like Frisbees or pens.

Now let’s explore some of the not so ordinary locations to place your business logo:

- On your car. Many business owners have taken to painting their car as a rolling advertisement.  While you don’t have to go so far as to make your car look like a rolling billboard you can have a magnet created to stick to your car when you feel like doing a bit of drive by advertising.

- Twitter, Facebook and other social media often allow users to upload avatars or images to represent their business or themselves. You can use your logo as your avatar or image.

- Email signature. A little creativity and you can include your logo in your email signature.  This way each communication helps increase brand awareness.

- Sponsor a team or organization locally and place your logo on promotional tools like t-shirts or hats.

Have your logo travel with you.  If your business is represented anywhere your logo can tag along.  It doesn’t matter if it’s something as simple as a business card or more advanced like your social marketing avatar.  Just don’t paint it on your dog!